The success of Azhar’s Oriental Rugs is built upon a single premise: to bring a large selection, low prices, and sophisticated retailing to a business that, until now, has been limited to bazaars and small shops.
At Azhar’s customers find the rug they are looking for because, unlike at small shops, they choose from not hundreds, but thousands of rugs. Prices are low because rugs are purchased in large quantities directly from rug centers in the Orient. Middlemen are eliminated and the savings passed on to the customers.
Azhar’s has numerous locations in both the United and South/Latin America. All stores are large, tastefully decorated, and either in the finest shopping malls or free standing buildings in the most sophisticated retail areas. All have a multilingual staff to serve a clientele from Mexico, Latin America, the U.S. , Europe, and Canada. Azhar’s advertises in newspapers, magazines and on television in English, Spanish, and Portuguese in fifteen different countries to inform customers of new rugs and special prices for its continually changing selection.
Azhar’s customers enjoy a large selection, low prices, courteous service, clear labeling, honest dealing and a rock solid guarantee of the quality and value of each rug. So great is customers’ confidence in Azhar’s that many order rugs directly by telephone or fax when they cannot visit a store.
From the time he was a child, Azhar has been fascinated by the intricacies and legendary aspects of this ancient art form which dates back to the desert nomads and mountain villages of pre-history. Indeed, Homer, writing nearly a thousand years B.C., often mentions rugs “of the softest wool” in his epic works.